Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

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2 Responses to Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)

  1. David Chevalier says:

    Link Building Simplified! We bought this book for our office at SalesBlend to help us create and execute our link-building campaigns.Since reading the book, I keep referring back to Chapters 7 and 8 called “How to Conduct a Link Opportunity Analysis for Your Keyword Space” and “Link Prospecting”, respectively.However, it’s not only the thoughtful combination of queries and advanced search operators that will keep you turning back to this book as a reference. The entire book is helpful and easy to understand. I’m glad I own it because I’ll be referring back to it and reading it again and again.

  2. postureman says:

    This is the new BIBLE for SEO! I received this book just a few days ago and haven’t been able to put it down. I bought it based on 2 referrals, one was personally given to me over the phone from an SEO guy I pay to consult with from time to time, and the other was from Matt Cutts of Google – not directly, of course, but via the quote at the top of Mr. Ward’s website. I figured anyone worthy enough to be mentioned by Mr. Cutts is certainly worthy of my attention.I’m an inventor/entrepreneur who has to wear many hats. After creating and figuring out how to manufacture my product, the next hat I wore was “web developer/online marketer.” Then, after the sites were built and converting, I put on an SEO hat in order to generate more traffic. I am by no means an expert on SEO at this point, therefore, I’m always hungry for new information.I consider this book the new bible for SEO because it teaches just about everything you need to know and if you’re an amateur, like me, it’s best to learn the right way from the very beginning. OK. Enough fluff. Here are my observations about the book:1. It teaches the proper mind-set for approaching link building. This is the most important part.2. It suggests many wonderful SEO tools and the sources to get them. I have already downloaded a half dozen.3. It suggests lots of fantastic sources of information about SEO. Sign up for free to these sites and you’ll get email teasers, ebooks, etc that are full of great information.4. Takes the guesswork out of implementing your stategy to get links directly from webmasters in related niches.5. It inspired me to become a paid monthly member of “Link Moses”, which looks to be the best $8/month anyone I’ll ever invest in SEO. Because of the info provided on Link Moses, I revamped an old Ebook and am now putting it on Ebook submission sites to generate links and traffic. This is something I wouldn’t have thought of otherwise.All in all, this book will exponentially shorten your SEO learning curve by simplifying the art and science of link building, and, for less than $20, it’s an absolute steal. I don’t know him and we’ve never corresponded, but many thanks, Eric, my SEO hat fits much better now.-Jason

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