Marketing: Keys to Using the Internet: Essential Information for Digital Marketing (Win Win Marketing)

This easy to understand and instructive guide will help marketers create an effective digital marketing strategy. Through step by step instructions business managers and owners will harness the internet to grow their business. This guide takes the mystery out of the internet and is broken down into comprehensive sections that will show business owners how to best use the internet, including: keys to a winning website, how to write a website brief, getting traffic, how search engines work, choosing keywords, a step by step guide to effective SEO, using social media, creating content, pay per click, and more.

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