Internet Marketing Foundations

This beginner’s guide will teach you the most effective ways to convert the people who visit your website into your paying customers through the use of search engine advertising, social media, email, websites, blogs, and many more of the most powerful internet marketing tools available. An emphasis is placed on using search engines and social media to drive traffic to your website, a lead scoring system to prioritize your prospects, and a customer relationship management system to increase the lifetime value of your customers. If you are thinking of starting a web-based business, or increasing sales at your existing company, this is the book for you. You can also visit the companion site, to attend an online workshop to start applying these money-making practices to your business today. If you are interested in using the Internet to generate revenue for your business, read this first!

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