Internet Marketing Course with Proven, task-based approach to developing winning internet marketing campaigns
If you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Pathways to Success series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as needed.
Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
Uses the powerful and winning approach that has made the books in the Pathways series top sellers
Breaks down intimidating topics into approachable, hour-a-day tasks
Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
Offers expert guidance from an experienced and well-known internet marketer, Dave Crewe
Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide to Internet Marketing!