Money from Better Dental Website Conversion Rates

It’s not that people don’t care about their dentist office website conversion rates. It’s just that every method that they hear about tends to involve extensive testing. What do you do if you don’t have the time or the resources to do this kind of thing? Is there a way to improve your conversion rate if you don’t test? Well, here are a few.

Let’s say that your dental office, like most other Mount Pleasant dentist websites and info, depends in great part on robust e-mail marketing. So how do you go about it? Do you have it set up so that your e-mail marketing push goes out, say, twice a month? Perhaps your setup should be a bit more flexible – perhaps you should set things up so that any time a person signs up on your website, they get all the recent dentist e-mails that they’ve missed. Of course, if you sent out a whole slew from the past three months, you’d come off looking like a spammer. Instead, just send them a couple of e-mails from the past week; and then set it up so that they get an e-mail three days later asking if they’re happy with their experience with your website. You could also give them the choice to unsubscribe if they aren’t happy. This impresses people greatly, and actually makes them want to express their happiness with your dental practice website by making a teeth cleaning appointment.

It can happen to the best dentistry websites – some links lead nowhere, pictures don’t load properly sometimes, and some links appear broken. Any time a website visitor comes up against a 404 error, that’s one potential customer lost. The problem is, analytics packages don’t reliably tell you about all these. Just about the best way you have a of giving your website conversion rates a boost would be to make sure that all of these dead ends and problems are ironed out. Actually, for a bit of quick help locating all those 404 problems, make sure that you try using Google Webmaster Central.

Some dentist websites are just not quite dynamic – they have a large and oft-updated database that they use. If this is the case with your Mt Pleasant, SC dental office website, you should keep a close watch on the times when the user comes up against a less-than-functional page. Have you ever run up against a retail website where under some categories, they just say “zero products found”? You don’t want that happening to your website. It wastes the visitor’s time and it can be a cause of poor website conversion rates.

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Reasonable SEO Packages New York for Any Company

On the off chance that you are a company that gives search engine optimization, it is vital for you to have some cheap or reasonable SEO packages New York for your low-end customers as not all customers are rich and very few of them can stand to purchase costly services. Having worked for some SEO organizations this writer knows that customers’ interest for such packages is higher than all others.

Whether you offer content advertising, backlinks, online networking optimization or forum posting for your customers in the SEO package, ensure that you have kept the applicable services in it. You might likewise offer custom packages that you have to outline as the necessities from the customers come in over the time.

Reasonable Packages are Sold Quicker

This is basically in light of the fact that the customers, especially, the little and medium estimated ones, lean toward minimal effort yet suitable search engine optimization services and the organizations that comprehend this as a top priority and outlines moderate SEO packages New York advantages a lot. Obviously Reasonable SEO packages and services are most well-known among site proprietors.

Despite the fact that the expense is kept low for customers, it doesn’t imply that there is some kind of compromise off on the quality of delivery or the services. A large portion of the cheap SEO packages gave by these moderate services organizations are redone; they cut on the hours devoted however not the services. Despite the fact that far reaching services cost a lot, these are great worth for money.

You can get SEO package for two or three hundred dollars which will provide food the prerequisite for content, presenting the substance to the important sites and create quality backlinks. They will do bookmarking and online networking entries also. Directory submissions, keyword examination, site mapping, and so forth too are a piece of such service.

Reasonable SEO packages are entirely helpful for new organizations that don’t have a considerable measure of spending plan yet need to begin with search engine optimization as they can’t miss the transport. A considerable measure of these organizations which have little to contribute approach the SEO services organizations and pay special mind to cheap SEO packages and other reasonable services also.

Zap Locally Internet Marketing Solutions
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Making Money By Selling Senuke TNG Software

Guys, shortest way of making money is to start affiliate marketing. By affiliate marketing I mean start selling other people’s products & make huge commissions. For example here I am reviewing SeNuke TNG software & people who will buy this software from my link will get me some affiliate commission. Are you wondering how to improve website ranking on Google? Do you have a website that is just not performing like you would like it to? If you answered yes to either of these questions you have found the right place. Whether you are an Internet Marketer or a business owner, learning how to improve website ranking on Google can reap huge rewards for your business.

Everything that is worth while does require some hard work. Learning how to improve website ranking on Google is no different. There are a lot of different variables that play a role in where you are ranking for a particular keyword. Are you optimizing your site for certain keyword phrases? Did you check out how much competition you have for that keyword phrase? Normally, I like to do some research for low competition keywords before I decide what I want to try and optimize my site for.

Chances are, if you are trying to rank higher, you are not happy with your current position. One thing is for sure here, if you are not ranking in the first few spots (top 3), you are missing out on most of the traffic you are targeting with your website. If you are trying to get any sort of organic traffic to your website then you know this is totally unacceptable. Learning how to improve website ranking on Google could get you that ever so important natural traffic you need to achieve success online.

In simple terms, the goal with your website should be to rank high in Google for keywords that are relative to your service or a product you are selling. Learning how to improve website ranking on Google for keywords on your own could pay huge dividends. If you could achieve top rankings it will give you an edge up on your competition, and ultimately lead to more business.

As I said earlier, learning how to improve website ranking in Google is an invaluable tool for any website owner. If you can earn top rankings for keywords in your niche you can gain a distinct advantage over all of your competitors. To do this requires special skills and knowledge, and the desire to learn about what makes Google tick.

So, the answer to the question, “How To Increase Website Ranking On Google” is simply in taking action, and learning the necessary skills to put all of the pieces of the puzzle in place, acting as one well oiled unit.

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Online Marketing For Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business.

Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them and what type of things you want to share and say to them, all with relevant examples and case studies.

You’ll see that when properly planned and managed, you will learn to love blogging and social media as a fun tool that can enhance your creativity, and not be a time-wasting chore!

Author Hilary Pullen is a digital marketing consultant and writes for ukcraftblog.com which has over 60k monthly page views.

Etsy – the world’s largest online marketplace for selling crafts – now has more than 30 million members, with over 1 million new members joining each month.

“I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners… If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” –Timothy Adam, Handmadeology

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Internet Marketing for Plumbing & HVAC Companies: How to TRIPLE your sales by getting your internet marketing right

Internet Marketing for Plumbing & HVAC Contractors – How to Triple Your Sales By Getting Your Internet Marketing Right is a breakthrough book written specifically for Plumbing & HVAC Business owners looking to increase their sales and grow their business by getting their internet marketing right. This book is written based on real work case studies of Plumbing & HVAC Companies across the United States & Canada that have been able to double, triple & in one case even 10 X their sales by following the blueprint laid out in this book. Shamrock Plumbing had 319 calls in June. Discover how you could do the same!

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Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat

Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media?

When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat , your followers will increase rapidly! You will discover everything you need to know about social media marketing

These crucial and effective tips will maximize your social media presence. You’ll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

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The Book on Real Estate Investing: Expert Strategies for Building Your Online Presence, Internet Marketing, Lead Generation, and Website Revenue (Investing in Real Estate) (Volume 1)

The real estate industry has made a number of changes in the way it conducts business throughout the years, but none as notable as with the invention of the Internet and its widespread use by consumers in the 1990’s. If you’re currently a real estate agent looking for new and fresh ideas of how to engage more clients or generate more leads, this book is for you! If you’re just getting started in the industry you will benefit from the information contained within this book to get yourself set up and started. In this book, you’ll find: -Why and how the Internet shaped the real estate industry today -How to create a powerful and quality website and online presence -Ways to drive traffic to your website -How to generate quality leads from your landing pages that will drum up business -How to produce content to keep in contact with past clients and engage new ones And more! If you’ve ever wanted to create a more efficient web presence for your real estate business and personal brand this book is a must-read! From search engine optimization to the how’s and why’s of affiliate marketing, and product and service sales over the Internet, this book will provide your real estate brand with the boost it needs to propel your success to the next level!

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The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales

The small business marketing experts at Demandforce help owners kick off their online strategy

Small business owners are exceptional at delivering on their product or service. Many, however, don’t know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business.

  • Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit
  • Features spot interviews and “do this now” advice from resident experts at Demandforce, including the founders

With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

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Online Marketing for Small Businesses in easy steps: Includes Social Network Marketing

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don’t take steps and manage your online presence, your customers and clients will. It’s not enough to just have a website; social networking sites are the new word of mouth marketing channels and they’re very powerful in spreading the word.

Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.

This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.

Chapter 1 will help you work out where your customers are talking and set your social media goals.
Chapter 2 covers getting the most out of your website.
Then, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today’s Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide.

This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective.

You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It’s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

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Social Media Marketing All-in-One For Dummies (For Dummies (Computers))

The bestselling social media marketing book

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Offers tips for engaging your community and measuring your efforts
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don’t get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

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Red Hot Internet Publicity: The Insider’s Guide to Marketing Online

Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

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Starting an Online Business All-in-One For Dummies (For Dummies (Lifestyle))

Start a successful online business—and be your own boss!

Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you’ll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.

While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.

  • Discover your niche and create a business plan
  • Design your website and storefront
  • Increase your reach and market with social media
  • Choose the best web host for your needs

If you’re a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

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Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview ‘SEO 2016′ Included! (Social Media, … Marketing Strategies, Passive Income)

Unlock the Secrets to Facebook Marketing Success – Now!

Struggling to get recognition for your product or service? Want to take your business to the next level? Simply curious about how Facebook can be a platform to help you make more money?

Discover 25 tried and proven marketing strategies to bring your Facebook marketing to the next level!

FREE Preview Included Right After Conclusion – HURRY before it’s gone!

Publisher’s Note: This expanded edition of Facebook Marketing includes FRESH NEW CONTENT to fast track you to social media success right now

With its gigantic user base, Facebook has developed to become a huge marketing opportunity. Facebook is ubiquitous in modern life. Words such as search engine optimization and affiliate marketing should be part of every marketer’s lexicon.

The opportunity Facebook presents for businesses to connect to their customers, advertise their products and services, as well as manage their brand identity is simply too good to pass for any serious business.

By not optimizing the myriad of possibilities Facebook offers to the modern online entrepreneur, then you are leaving money on the table!

By purchasing this book, you will learn how to make your content successful on Facebook, how to use the specific business tools Facebook provides and how to use Facebook to intelligently market your brand.

Even those relatively up-to-date with the ways that the rest of the internet can be used to market still need to learn to take the next step and utilize Facebook’s full potential.

Here is only a SMALL Preview of the Many Things You’ll Learn:

  • How to Produce Content to Increase Your Sales
  • 6 Easy Steps to Produce Content that will Increase Your Sales
  • Best Techniques to Get Your Ideas Spread by the Share and Like System
  • Top Methods to Optimize Your Posts to Keep Customers Following You
  • Every Trick to Get People to Willingly Spread Your Content
  • Proven Ways to Increase Your Facebook Popularity
  • How to Make Your Facebook Marketing more Effective and Efficient
  • How to Keep Your Facebook Presence and Force Long-Term
  • 4 Best Tips to Increase Your Business’ Success
  • Much, much more!
  • Check out How Others Have Benefited:

    “If you want to learn how to use Facebook to your advantage with marketing, this is the book for you! There are literally 25 different strategies to use on Facebook! From knowing who you want to target to advertising and promotions! After each strategy, the author gives a detailed description of how to use each of these strategies to your advantage. These are all simple to use too! I have already put a few to use and have seen an increase in my business!”

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    The Internet Marketing Secrets 101: How to write killer copy to influence and persuade people to buy almost anything you sell

    Want to move to the next level of internet marketing? Savvy individuals and businesses have already discovered the secrets of internet marketing and are winning big time. This does not mean the treasure chest is exhausted. There are billions worth of goods sold every day on the internet.
    This book focuses on the doable aspects of internet marketing which will bring you closer to the million dollar club. Copywriting skills do not mean you have to be a great writer. It just means that you have to be smart and know how to get into the mind of a consumer. The psychology of buying is critical to your online success. This book is a step by step guide to gaining expertise without sweating it out.
    This book, “The Internet Marketing Secrets 101: How to write killer copy to influence and persuade people to buy almost anything you sell”, is a powerful source of information covering all aspects of internet marketing. This book is a proven guide written by an expert with in-depth and practical knowledge of internet marketing. Don’t miss the opportunity to boost your income immediately. Go for it now and discover the high road to success in internet marketing.

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    Internet Marketing: The Simplest And Most Effective Book To Help You Start Your Online Business And Become Financial Independent Rapidly! (Internet Marketing, … Online Business Marketing Strategies)

    Use this guide to understand the principles of online entrepreneurship and to enter in online business world.

    Are you feeling confused about online business, or you want to clarify basic principles about your initial entry in the online world?

    Or you maybe want a guide to show you some of the most important things in online entrepreneurship that nobody talks about?

    This simple and effective guide clarifying the way that people want to know about an online business introduction.

    Here is a preview of what you’ll learn…

    • The mindset that you must build to launch your first business
    • The types of online businesses
    • Systems and Strategies that will help you start and evolve
    • The point of view and benefits to having an online business

    When you finish this short and effective book you’ll be in a position which most don’t even realize or know, and you will have at your disposal some of the most effective tools (gift inside) to bring your business into life!

    Take action now and get this Kindle book in this price for limited time.

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    Crushing it with Internet Marketing: How to Write Great Copy, Influence and Persuade People to Buy Almost Anything You Sell

    The simplest thread of success is woven with the art of communicating with your brother far and wide. That is exactly what the Internet allows you to do. It does not matter what you are selling, it does not matter if someone else is selling it as well. It also does not matter where you want to sell to, all that matter is that there is profit to be made and you can make it by selling to as many people as you can. The only way to can make that happen is when you crush it with the Internet.
    If you are in business or you are trying to sell online but you are not making as much progress as you believe you should the problem is very likely that you are not connecting with your potential buyer. You need to change that right now, and if you do, you will change your fortune as well. Many people try to make it on the Internet but fail miserably because they do not understand that there is a secret to the whole thing. The secret is that you have to go large and you have to go wide. You can only do that when you master the art of Intent marketing and how to write copy.
    Remember even the best salesman at the office is on the playing field with the worst one when it comes to the Internet because neither is able to stand in front of the buyer and convince him. They need to use words and copy. There is a secret to doing it and it is all right here.

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    Moonlighting on the Internet: Make An Extra $1000 Per Month in Just 5-10 Hours Per Week

    MAKE AN EXTRA $1000 PER MONTH IN JUST 5-10 HOURS PER WEEK

    Moonlighting on the Internet presents the most reliable and proven ways to create extra income for the short term and establish a continual revenue stream for the long term — giving consideration to your time and lifestyle needs. Internet entrepreneur Shelby Larson does not encourage you to ?make money from home in your underwear,” or present ?the magic-bullet plan to making millions.” Instead, Larson shows you how to:

    ? Assess your skills, resources, and goals
    ? Evaluate the right profit path for you
    ? Find clients, create proposals, manage projects, and set rates
    ? Market your website using smart, high-quality content that ranks well
    ? Generate traffic using display ads, retargeting, and other traffic drivers
    ? Distribute content using social media, Q&A sites, and forums
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    Bundle: Internet Marketing, Loose-Leaf Version, 4th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card

    Your students save money by purchasing this bundle which includes the loose-leaf version of Zahay/Roberts’ Internet Marketing, 4E, and access to LMS Integrated MindTap resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content. The online product includes the MindTap e-reader as well as a wide range of study tools.

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    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

    The international bestseller—now in a new edition

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

    The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

    The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

    • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
    • Offers a wealth of compelling case studies and real-world examples
    • Includes information on new platforms including Facebook Live and Snapchat
    • Shows both small and large organizations how to best use Web-based communication

    Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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    Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit


    Killing your current marketing structure may be the only way to save it!

    Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.

    What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

    Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.

    Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:

    * Transform all or part of your marketing operation into a media company

    * Integrate this new operation into traditional marketing efforts

    * Develop best practices for attracting and retaining audiences

    * Build a strategy for competing against traditional media companies

    * Create a paid/earned media strategy fueled by an owned media strategy

    Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.

    Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

    Click Here For More Information

    Posted in Make money online | Tagged , , , , , , , | 3 Comments

    Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit


    Killing your current marketing structure may be the only way to save it!

    Two of the world’s top marketing experts reveal the next level of breakthrough success?transforming your marketing strategy into a standalone profit center.

    What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

    Killing Marketing explores how these companies are ending the marketing as we know it?in favor of this new, exciting model. 

    Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:

    * Transform all or part of your marketing operation into a media company

    * Integrate this new operation into traditional marketing efforts

    * Develop best practices for attracting and retaining audiences 

    * Build a strategy for competing against traditional media companies 

    * Create a paid/earned media strategy fueled by an owned media strategy

    Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell?and monetize it directly. 

    Killing Marketing rewrites the rules of marketing?enabling you to make the kind of transition that turns average companies into industry legends. 

    Click Here For More Information

    Posted in Make money online | Tagged , , , , , , , | 3 Comments